tag:blogger.com,1999:blog-72908889589018129622011-04-21T13:28:04.155-07:00Publicidade de forma criativa e inteligenteValdomiro Júnior - V.J.http://www.blogger.com/profile/04530256283293459403noreply@blogger.comBlogger31100tag:blogger.com,1999:blog-7290888958901812962.post-7387096805823700792008-11-20T08:24:00.000-08:002008-11-20T08:30:46.033-08:00<span style="color: rgb(0, 0, 102);font-size:130%;" ><span style="font-weight: bold;">Campanha de lançamento do Photoshop CS4</span><br /></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_eQkKhVwK0q0/SSWP2T3gaNI/AAAAAAAAADI/ibxSk6j4uNg/s1600-h/adobe_photoshop_cs4_master_colection.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 250px;" src="http://1.bp.blogspot.com/_eQkKhVwK0q0/SSWP2T3gaNI/AAAAAAAAADI/ibxSk6j4uNg/s400/adobe_photoshop_cs4_master_colection.jpg" alt="" id="BLOGGER_PHOTO_ID_5270777102115825874" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><p style="color: rgb(0, 0, 102); font-weight: bold;">Campanha produzida pela Bates 141 em sua filial na Indonésia em Jakarta, para a Software-Asli, empresa revendedora de software, entre eles o novo Adobe Photoshop CS4, para qual a campanha foi produzida, que mostra a tela do Photoshop CS4 transformada da versão para computador em uma real, que simula quase todas ferramentas existente no Photoshop. A produção ficou sensacional.</p> <p style="color: rgb(0, 0, 102); font-weight: bold;">Agência : Bates141, Jakarta - Indonésia<br />Cliente : Software-Asli<br />Produto : Adobe Photoshop CS4<br />Mídia : Impressa<br />Diretor de criação : Hendra Lesmono<br />Diretor de arte : Andreas Junus &amp; Irawandhani Kamarga<br />Redator : Darrick Subrata<br />Account executive : Nitya Priyahita<br />Fotografia : Anton Ismael</p><span style="color: rgb(51, 204, 255); font-weight: bold;">Fonte: http://www.izip.com.br/blog</span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7290888958901812962-738709680582370079?l=vjpublicidade.blogspot.com' alt='' /></div>Valdomiro Júnior - V.J.http://www.blogger.com/profile/04530256283293459403noreply@blogger.com1tag:blogger.com,1999:blog-7290888958901812962.post-85231761017271482152008-11-19T12:35:00.000-08:002008-11-20T17:05:44.471-08:00<span style="color: rgb(255, 255, 0); font-weight: bold;font-family:times new roman;font-size:180%;" ><span style="color: rgb(0, 0, 102);">Simpsons: A família mais "atrapalhada" e engraçada agora nos comerciais.</span><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_eQkKhVwK0q0/SSQGj7uehmI/AAAAAAAAAC4/h7ycqjTrF2U/s1600-h/kangoo_simpsons_1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 274px;" src="http://4.bp.blogspot.com/_eQkKhVwK0q0/SSQGj7uehmI/AAAAAAAAAC4/h7ycqjTrF2U/s400/kangoo_simpsons_1.jpg" alt="" id="BLOGGER_PHOTO_ID_5270344678328141410" border="0" /></a><br /><span style="color: rgb(255, 255, 0); font-weight: bold;font-family:times new roman;font-size:180%;" ><br /></span><span style="font-style: italic; color: rgb(255, 255, 0); font-weight: bold;font-size:180%;" ><span style="font-family:lucida grande;"><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_eQkKhVwK0q0/SSQKhf6E_NI/AAAAAAAAADA/ynE-W7xtBP4/s1600-h/renault-kangoo-simpson-01.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 238px;" src="http://4.bp.blogspot.com/_eQkKhVwK0q0/SSQKhf6E_NI/AAAAAAAAADA/ynE-W7xtBP4/s400/renault-kangoo-simpson-01.jpg" alt="" id="BLOGGER_PHOTO_ID_5270349034547379410" border="0" /></a><br /><span style="font-style: italic; color: rgb(255, 255, 0); font-weight: bold;font-size:180%;" ><span style="font-family:lucida grande;"><br /><br /><br /><br /><br /></span></span><br /><span style="font-style: italic; color: rgb(255, 255, 0); font-weight: bold;font-size:180%;" ><span style="font-family:lucida grande;"><br /><br /><br /><br /><br /><br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_eQkKhVwK0q0/SSQGjg5huuI/AAAAAAAAACw/m54XFJF5ZRo/s1600-h/kangoo_simpsons_2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 274px;" src="http://2.bp.blogspot.com/_eQkKhVwK0q0/SSQGjg5huuI/AAAAAAAAACw/m54XFJF5ZRo/s400/kangoo_simpsons_2.jpg" alt="" id="BLOGGER_PHOTO_ID_5270344671126731490" border="0" /></a><br /><br /><span style="font-style: italic; color: rgb(255, 255, 0); font-weight: bold;font-size:180%;" ><span style="font-family:lucida grande;"><br /></span></span><br /><br /><span style="font-style: italic; color: rgb(255, 255, 0); font-weight: bold;font-size:180%;" ><span style="font-family:lucida grande;"><br /></span></span><br /><span style="font-style: italic; color: rgb(255, 255, 0); font-weight: bold;font-size:180%;" ><span style="font-family:lucida grande;"><br /><br /><br /><br /><br /><br /><br /><br /><br /></span></span><span style="color: rgb(255, 255, 0); font-weight: bold;font-family:times new roman;font-size:85%;" ><br /></span><span style="color: rgb(255, 255, 0); font-weight: bold;font-family:times new roman;font-size:100%;" ><span style="color: rgb(51, 204, 255);"><span style="font-weight: bold;"> <span style="color: rgb(0, 0, 102);">Em fevereiro de 2008, na França, a Renault veiculou a sua campanha para lançamento do Kangoo</span><span style="color: rgb(0, 0, 102);"><span>, <span><span>o mote da campanha era que<span> <span style="font-style: italic;">"O novo Renault Kangoo é um carro família".</span></span><br />Com isso a empresa automobilística recrutou para estrelar o seu comercial, a família mais irreverente da televisão mundial, Os Simpsons, que no ano anterior lançara um longa metragem de sucesso.<br />Repletos de comerciais criativos a familia passa por diversas situações testando o carro.<br />No Brasil ainda não foi lançado nem o carro muito menos o comercial, mas eu como bom apreciador de publicidade criativa e um fanático por Simpsons, consegui o filme de 30 segundos em português de Portugal e o filme de 60 segundos em francês, espero que gostem.</span></span></span></span></span></span></span><span style="font-style: italic; color: rgb(255, 255, 0); font-weight: bold;font-size:180%;" ><span style="font-family:lucida grande;"><br /><br /><br /></span></span><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-6f6837ab1f7ae976" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v14.nonxt3.googlevideo.com/videoplayback?id%3D6f6837ab1f7ae976%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329912648%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D327AB2E60677561BCFAB0772600BDD8BEF833858.43A8871A1B56989571E920DA9CCF674874F70250%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D6f6837ab1f7ae976%26offsetms%3D5000%26itag%3Dw160%26sigh%3DLz3aLznltshNaswLQ7GxMJqkd20&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v14.nonxt3.googlevideo.com/videoplayback?id%3D6f6837ab1f7ae976%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329912648%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D327AB2E60677561BCFAB0772600BDD8BEF833858.43A8871A1B56989571E920DA9CCF674874F70250%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D6f6837ab1f7ae976%26offsetms%3D5000%26itag%3Dw160%26sigh%3DLz3aLznltshNaswLQ7GxMJqkd20&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br /><br /><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-c02ce31cc89da91d" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v7.nonxt1.googlevideo.com/videoplayback?id%3Dc02ce31cc89da91d%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329912648%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D1267091283FB2CCDE650650AE93AD3EBDF35F885.754254B57236A09EB8D4E23A01146B8FC25D73CC%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dc02ce31cc89da91d%26offsetms%3D5000%26itag%3Dw160%26sigh%3Dpdb3S_4cTy6rt_zcP0_iH3VUcy4&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v7.nonxt1.googlevideo.com/videoplayback?id%3Dc02ce31cc89da91d%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329912648%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D1267091283FB2CCDE650650AE93AD3EBDF35F885.754254B57236A09EB8D4E23A01146B8FC25D73CC%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dc02ce31cc89da91d%26offsetms%3D5000%26itag%3Dw160%26sigh%3Dpdb3S_4cTy6rt_zcP0_iH3VUcy4&autoplay=0&ps=blogger"allowFullScreen="true" /></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7290888958901812962-8523176101727148215?l=vjpublicidade.blogspot.com' alt='' /></div>Valdomiro Júnior - V.J.http://www.blogger.com/profile/04530256283293459403noreply@blogger.com0tag:blogger.com,1999:blog-7290888958901812962.post-53643423847650610582008-11-18T08:53:00.000-08:002008-11-20T17:01:32.212-08:00<div style="text-align: left;"><span style="font-size:130%;"><span style="color: rgb(0, 0, 102);">Criatividade e Sensualidade na Campanha do <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Axe</span> Criatividade e Sensualidade na Campanha do <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Axe</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Vice.</span></span></span><br /></div><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_eQkKhVwK0q0/SSL8xHVJ2wI/AAAAAAAAACI/YbNUVejPysg/s1600-h/axe_2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 377px; height: 400px;" src="http://2.bp.blogspot.com/_eQkKhVwK0q0/SSL8xHVJ2wI/AAAAAAAAACI/YbNUVejPysg/s400/axe_2.jpg" alt="" id="BLOGGER_PHOTO_ID_5270052434688465666" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_eQkKhVwK0q0/SSL8xAeoxBI/AAAAAAAAACA/tKO-E8G6l24/s1600-h/axe1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 397px;" src="http://1.bp.blogspot.com/_eQkKhVwK0q0/SSL8xAeoxBI/AAAAAAAAACA/tKO-E8G6l24/s400/axe1.jpg" alt="" id="BLOGGER_PHOTO_ID_5270052432849191954" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_eQkKhVwK0q0/SSMBHZgOUyI/AAAAAAAAACY/SMA0-lMM9xI/s1600-h/axe_vice.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 277px;" src="http://1.bp.blogspot.com/_eQkKhVwK0q0/SSMBHZgOUyI/AAAAAAAAACY/SMA0-lMM9xI/s400/axe_vice.jpg" alt="" id="BLOGGER_PHOTO_ID_5270057215570367266" border="0" /></a><br /><br /><br /><br /><span style="text-decoration: underline;"><br /><br /><br /><br /></span><br /><span style="text-decoration: underline;"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /></span><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><div style="text-align: justify;"><br /><br /><br /><br /><br /><br /><br />As campanhas desenvolvidas para o <span class="blsp-spelling-error" id="SPELLING_ERROR_3">desodorante</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Axe</span>, <span class="blsp-spelling-corrected" id="SPELLING_ERROR_5">tem</span> sido de suma importância para com que as <span class="blsp-spelling-error" id="SPELLING_ERROR_6">mídias</span> alternativas sejam cada vez mais utilizadas obtendo um maior impacto em seus consumidores.<br />De maneira original a agência <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Lowe</span> do <span class="blsp-spelling-corrected" id="SPELLING_ERROR_8">Uruguai</span> desenvolveu <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Enox</span> criativos para chamar atenção do público masculino, sejam em banheiros ou em placas <span class="blsp-spelling-corrected" id="SPELLING_ERROR_10">indicativas</span> de saídas de emergências.<br />Com um <span class="blsp-spelling-error" id="SPELLING_ERROR_11">conceito</span> simples e que se assemelha muito com o do <span class="blsp-spelling-error" id="SPELLING_ERROR_12">desodorante</span> Avanço (com ele elas avançam), criaram peças em que se você usa o <span class="blsp-spelling-error" id="SPELLING_ERROR_13">Axe</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Vice</span> nenhuma mulher vai resistir.<br />Creio que essa seja uma alternativa para a publicidade sair do tradicional, impactando com mais força as pessoas que já estão saturadas dos meios tradicionais de veiculação.</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7290888958901812962-5364342384765061058?l=vjpublicidade.blogspot.com' alt='' /></div>Valdomiro Júnior - V.J.http://www.blogger.com/profile/04530256283293459403noreply@blogger.com0